If you’re looking for a challenge or just need some extra motivation to get out on your bike in 2017 then here’s 10 reasons why you should check out the Evans Cycles RIDE IT series.
1. Explore new areas
RIDE IT events take place right across the country, so offers a great way for riders to explore some new regions with the knowledge you’ll be riding routes designed to take in the best cycling those areas have to offer. There are some real bucket list riding spots on the schedule that every cyclist should experience at least once; Such as the Yorkshire Moors, Brecon Beacons, Peak District, North Wales and South Downs to name a few.
2. Ride with others
Sometimes things are better together and that’s definitely true for cycling, whether it’s the friendly encouragement to get over that hill, the thrill of riding in a group or the wheel that brings you to the finish when your legs are tired, you’ll usually find some new RIDE IT friends along the way.
3. Try another cycling discipline
RIDE IT events feature a choice of road sportives, off road MTB rides and increasingly popular mixed terrain Sportive Cross rides aimed at those with cyclocross or adventure road bikes. If you only ever ride on the road or you’re a die-hard mountain biker that never ventures on to the tarmac you could be missing out on some of the fun so why not set yourself a goal to try something different in 2017?
4. A day out with the family
At all the RIDE IT events kids under 16 can ride for free when accompanied by an adult so they’re a great way to get the family out on their bikes and enjoying a ride together. At many of the events there are fun route distances of around 15 miles that are ideal for novice and younger riders.
5. Set yourself a challenge
One question the RIDE IT team often get asked is “Am I good enough to take part”? With this in mind the event series is designed to cater for riders of all abilities. The events feature a range of route options which make it easy to find a challenge that’s suited to your ability whether you’re a novice or experienced rider. There’s everything from 15 mile fun rides and local rides from Evans Cycles stores rides right up to 100 mile plus epic challenges such as the King of The Downs.
6. Ride with an Olympic legend
Riders taking part in the HOY 100 sportive could find themselves riding alongside Olympic legend Sir Chris Hoy. The ride is based in Cheshire and features a choice of 100km or 100 mile routes that offer a great mix of flat and fast lanes across the Cheshire Plains as well as some challenging climbs on the edge of the Peak District.
7. Be king for a day
For those looking for a real challenge then the King of The Downs is the flagship event of the RIDE IT series. It’s harder, longer and hillier than the rest, offering cyclists a chance to test their legs against some of the toughest hills in the South East. The 115 mile route has over 9,000 feet of ascent and takes in 10 iconic climbs that will be familiar to many cyclists with them having featured in events such as the 2012 Olympic road race route and the RideLondon-Surrey Classic.
8. Well stocked feed stations
Every cyclist knows a decent bit of cake can make a ride. The cherry loaf and lemon drizzle at the RIDE IT feed stops gets regular compliments from participants. As well as the cake the feed stops are supported by HIGH5 so there’s a selection of their sports nutrition products alongside a range of regular food on offer to fuel you to the end of your ride.
9. Mechanical back up should things go wrong
Hopefully your ride goes smoothly and you never need the services of the support van but it’s great to know that should you have a mechanical or your legs just decide they’ve really had enough then there’s someone to call on to come your aid. Often they’ll be able to fix mechanical issues at the road side so you can continue your ride but if not they’ll bring you and your bike back to the event centre.
10. Enter early for some HIGH5 freebies
The RIDE IT series is supported by HIGH5, not only are the feed stops well stocked with HIGH5 sports nutrition products, all riders who enter an event more than 8 weeks in advance can claim a free HIGH5 Bottle pack at the event.
For more information on any of the RIDE IT events visit – http://www.evanscycles.com/ride-it
To find out how you and a friend can win one of five pairs of free entries to an Evans RIDE IT of your choice, simply click here.