High5 ZERO

High5 win Nutrition Awards 2012 in Men’s Running and Women’s Running Magazines

High5 ZERO, ZERO X’treme and IsoGel are the winners at the Men’s Running and Women’s Running Magazine Product Awards with High5 products the clear winners taking 11 of the 18 nutrition award positions.

The magazine awards reflect and reward the best in the business across a range of categories from shoes to apparel to nutrition to gadgets, with special rewards for the best innovations.  Results from a testing panel of experienced runners and readers determined who gets the ultimate accolade from Britain’s fastest-growing running magazines.

High5 ZERO

At High5 we take great pride in producing the best products for athletes to help you achieve your personal sporting goals.

Men’s Running Awards

Pre-race category:
Gold: ZERO X’treme
Bronze: EnergySource X’treme

During Race:
Gold: ZERO
Bronze: EnergyGel

Post Race:
Silver: Protein Recovery

Women’s Running Awards

Pre-race category:
Gold: ZERO X’treme
Bronze: EnergySource X’treme

During Race:
Gold: IsoGel
Silver: ZERO
Bronze: EnergyGel

Post Race:
Bronze: Protein Recovery

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High5 EnergyBar Peanut

New EnergyBar Peanut Flavour

High5 has launched a new great tasting Peanut flavour for its EnergyBar range.

EnergyBar is a healthy snack with a balance of simple and complex carbohydrate from fruit and grains that taste great. Each bar provides one of your 5-a-day fruit / veg portions. It’s moist, easy to chew, does not melt in the heat or become hard in the cold.

High5 EnergyBar Peanut

Tim Atkinson, development director at High5 said, “We are delighted with the new flavour. It has been a huge hit with our testing team during the development process.”

Designed for sports use, EnergyBar has been used for: long distance triathlons, enduro MTB events, hill walking, multi-day endurance racing, cyclo sportives, hill walking, trekking to the poles, cross pacific rowing and swim meets. It’s also great for carbo-loading.

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High5

High5 partners with DTPC Honda women’s pro cycling team

Dream Team Professional Cycling (DTPC) is pleased to be able to unveil the British registered DTPC Honda Pro Cycling’s roster for 2013.

Headlined by the Italian two-time World Road Race Champion Giorgia Bronzini, the DTPC Honda Pro Cycling team looks to focus on wins in the classics and sprint style races on the UCI calendar.

Racing alongside Bronzini will be Britain’s strongest cycling talents in Olympic Champions Joanna Rowsell, Laura Trott and Danielle King in addition to recently crowned Junior World Individual Time Trial Champion Elinor Barker and youngster Amy Roberts. Each of these riders will be looking to make their breakthrough win in Europe as they transition into the elite women’s international road cycling scene.

“I’m excited to be joining the DTPC Honda Pro Cycling Team for the 2013 season and look forward to being a part of what I believe will be one of the most professional, and most successful teams next year. I’m looking forward to gaining more experience on the road with such a great team next year,” dual Olympic Champion Trott said.

Joining the British contingent will be Australian Lauren Kitchen who comes across from the former Dutch super team Rabobank, three time Japanese Road Race Champion Mayuko Hagiwara and Anna Bianca Schnitzmeier from Germany. The promising Emily Collins from New Zealand and Beatrice Bartelloni from Italy will also be making their debuts in a professional European outfit with the team in 2013.

Finally completing the team’s 12 rider roster will be none other than Commonwealth Games Champion Rochelle Gilmore. Her wealth of experience on the road and in her management role will be integral to contributing to the team’s victories and in translating the team’s exceptional raw talent in to results on the road. Bronzini is also excited about the prospect of racing for a new team and shows great confidence in Gilmore’s ability to manage a successful professional set up.

“I’m glad to be a part DTPC Honda Team because I believe in Rochelle Gilmore and her project. Although it is a new team, I am confident that we will take good satisfaction and I’m sure that between us girls there will be harmony,” triple World Champion Bronzini said.

DTPC Honda Pro Cycling is pleased to confirm Honda Motor Europe as a partner and Gilmore’s Dream Team Professional Cycling will continue to hold the lead naming rights of the team while Team Owner Gilmore is presently in deep negotiations with a global company based in the United Kingdom.

The team is also privileged to have the personal backing of British cycling legend Bradley Wiggins CBE through the Wiggo Foundation. Wiggins’ provision of generous support, assistance and encouragement will further enable the girls to fulfil their potential out on the road.

The women will be competing on 2013 Pinarello Dogma 65.1 racing bikes equipped with Campagnolo Super Record EPS, rolled out on Bora and Hyperon race wheels.

Thanks to the support of important and reputable sponsors, the team will have access to world class equipment through leading International companies including Vanomobil, Lazer, High5, Tacx, Fizik and Look.

Gilmore’s reasons for starting a UCI women’s professional team are based on her ambitions to provide female athletes with the environment and conditions that they deserve in order to get the best performances out of themselves.

“I believe that having partnerships with companies like Honda and the Wiggo Foundation, the team can function as a truly professional organisation, making the athletes a priority and providing them with what they need in order to reach their potential,” Team Owner and Manager Gilmore said.

The team will debut in the Ladies Tour of Qatar to be held from the 30th of January to the 2nd of February 2013.

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High5 Logo

VAT on Sports Drinks

Despite an online petition with over 35,000 signatures, we are sorry to say that the Government has decided to put 20% VAT on sports drinks from the 1st of October 2012

High5 was at the forefront of fighting the change. We felt that it was unfair to pay VAT on sports drinks, when food in general carries no VAT. We were hoping that the Government would pay more than lip service to their post Olympic aspirations to encourage exercise and a healthy lifestyle, but it seems not.

We realise that it’s difficult for some people in this financial climate. At High5 we keep ourselves as lean and efficient as possible. As you might expect, we only use the very best ingredients and even with a large increase in raw material prices over the last few years, through hard work we have kept our prices low. Unfortunately we cannot absorb this current VAT increase. Manufacturers and retailers will not make any profit out of this change, the 20% price increase will simply go to the Government.

High5 is a small fully UK owned and run company based in Leicestershire, we employ local staff and pay full UK taxes. We offer the very best in fully researched sports nutrition products that do exactly what they say and carry a full money back guarantee.

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Rasmus Henning

Victory for Rasmus Henning at 70.3 Calgary

Rasmus Henning won the 70.3 half ironman race in Calgary, Canada after being in the front of the race from start to finish. His 22:50 1,9 km swim was second best and he took of alone on the 90 km bike ride. He entered T2 in first place ahead of a group of favorites but ran off and took the win with a race best 1:15:08 half marathon and a time of 3:51:42 – Chris Legh was second 40 seconds back and Jeff Symonds was third in 3:52:36.

The win secures Rasmus Henning his Hawaii slot.

Rasmus HenningQuotes from Rasmus Henning:
“I had a good swim and exited the water in second place after Joseph Lampe who pushed hard to be first man out of the water. I didn’t want to go hard after him at that point and instead overtook him in T1 so I rode out on the 90 km alone. I pushed rather hard in the beginning but thought the fast guys would eventually catch me so I conserved energy and found a good, solid pace. A group of 4 including a flying Tom Lowe caught me at km 60 and the five of us rode into T2 together.”

“Rich Allen and Chris Legh quickly caught up with me but I felt good on the run. The run course was quite beautiful and actually hilly too. I noticed that the two fell off my pace pretty quick on the downhill sections without me having to push hard and they lost 5.10 seconds. That made me think of the ITU race in Des Moines in 2008 where I won using the downhills on the run. Once down I continued at a comfortable pace and while I never saw Allen again Legh came up to me again but fell off at another downhill section. When 5-6 km to go there was a rather steep downhill and a long uphill and when I had a minute on him on the top I could control the race to the finish line without having to dig too deep. Things went well for me today and it feels great to be able to run well and well confidence even though I’m not in the best shape yet. I felt I had to powers to take the win on the run and it was nice not to have to go all out because I have a 14 hour flight back home to Denmark tonight – actually with a stop at Heathrow but no competing in the Games for me this year.”

Rasmus Henning’s splits:
1,9 km swim – 22:50
90 km bike – 2:11:10
21,1 km run, 1:15:08 (race best)

Top 3:
1st: Rasmus Henning, Denmark – 3:51:02
2nd: Chris Legh, Australia – 3:51:42
3rd: Jeff Symonds, Canada – 3:52:36

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European Champion

Marino Vanhoenacker wins Ironman European Championship

Many of the best triathletes in Europe were on the start line for the Ironman European Championship in Frankfurt and all the talk going into the race was of the duel between the two fastest men over the Ironman distance, Marino Vanhoenacker and Andreas Raelert.

European ChampionAfter the swim Vanhoenacker was nearly a minute down on the leaders, which included Raelert, but he soon made the junction. Around half way through the bike leg, Marino made his first move with Sebastian Kienle and soon pushed on alone. Through the rolling hills Vanhoenacker stretched his lead on Kienle and the rest of the field. Vanhoenacker was looking strong, fuelled by High EnergySource, and Raelert was now 10 minutes back.

Marino Vanhoenacker finished the bike leg (180km) in 4:26:26, to give him a lead of three minutes over Kienle going into T2 and more than 12 minutes on Raelert. On the run Vanhoenacker continued to push as his lead steadily increased. It was a strong performance by the Belgium to take a convincing 10th Ironman win in 8:03:31.

The next target for Marino Vanhoenacker will be the Ironman World Championships in 2012.

Working with elite athletes like Vanhoenacker provides High5 with important feedback to develop and improve the High5 nutrition range. The High5 Faster & Further Guides (downloadable at www.highfive.co.uk) are the direct result of the testing done with elite athletes and can help both elite and club athletes improve their performance.

Results
Top 5 Men Ironman European Championship, Frankfurt

1. Marino Vanhoenacker (BEL) 8:03:31
2. Sebastian Kienle (GER) 8:09:55
3. Clemente Alonso-McKernan (ESP) 8:14:04
4. Andreas Raelert (GER) 8:17:36
5. Jan Raphael (GER) 8:18:17

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Marino Vanheonacker

Testing with the Pro’s

We often read that taking sport drinks enhances endurance, particularly for ultra-endurance events. But does the same recommendation that is given to an amateur triathlete, runner or cyclist apply to a more advanced or professional athlete? What do the top professionals do in terms of fluid and energy supply throughout events such as an Ironman Triathlon? More importantly, can the limits be pushed, leading to world class performance?

These were some of the questions we wanted to investigate. So, High5 invited top professional triathletes to take part in a simple investigation of our new generation sports drink with 2:1 fructose. The trials took part at the University of Hertfordshire in their Performance Testing Laboratory under the expert supervision of Dr Justin Roberts and his team of skilled physiologists. The athletes arrived, pro bike in hand ready to take on a rather unusual and arduous task – to perform at Ironman race pace whilst consuming concentrated drinks that were 25% greater (in terms of carbohydrate quantity) than their usual strategy.

Marino VanheonackerOnce the athlete’s bike was rigged to a Computrainer platform for assessment of speed, power and cadence; the athlete undertook resting measurements of oxygen consumption. This was achieved by having the athlete breathe into a large bag (called a Douglas Bag) from which the physiologists deduced how much oxygen and carbon dioxide was being used. After this, our athletes built up to a predicted race pace based on previous performances. The athletes then had to hold this pace for 3 hours with measurements of oxygen uptake, blood samples and even a questionnaire being undertaken every 30 minutes. After this, our athletes had little time to rest other than to change as they would do under race conditions before going straight into a race pace run for a further grueling 2 hours, with treadmill speed at 15-16kph. Measurements were taken every 20minutes during the run.

Throughout both parts of the investigation, athletes were provided with 1.2L fluid per hour delivering 120g of Energy Source Plus (10% or 2g.min-1) and asked to drink ad lib throughout each hour according to their normal routine. Additional water was available if required. Whilst there is some debate about the ‘upper limit’ for glucose ingestion, it was certainly interesting to note that the athletes coped very well with the higher amount despite being used to consuming 90g per hour. What the physiologists were also investigating was how much of the drink was being used (or oxidized) – this is known as exogenous carbohydrate oxidation. Essentially if more of the drink is being used, the exogenous oxidation rate will increase. What was interesting with this is that whilst most people might use about 1.2 – 1.4g per minute of carbohydrate from these sports drinks, our elite athletes were able to use closer to 2.0g per minute – hence generating a higher power output for longer. When this was later put into practice during the 2011 Karnten Ironman Austria, one of the athletes, Marino Vanhoenacker, broke the Ironman world record in a staggering 7hrs 45mins and 58 seconds. This just goes to show that using the right nutrition can pay dividends. The product used in these investigations utilised a unique combination of maltodextrin and fructose, along with caffeine to optimise absorption. The combination of different sugars has been shown to be beneficial to athletes as more of the drink is absorbed and as shown in these laboratory test, more is also used by the athlete.

About Dr Justin Roberts
Dr Justin RobertsDr Justin Roberts is a Senior Lecturer/ Researcher at the University of Hertfordshire, specializing in Performance Nutrition.

He is a BASES Accredited Sport and Exercise Physiologist, and an Accredited Nutritional Therapist (MBANT, NTC, CNHC). Having worked at the British Olympic Medical Centre, Dr Roberts has gained significant experience with high level performance, and more recently has been recognized for his scientific and practical nutritional applications for endurance athletes, including ultra-endurance and expedition events.

Dr Roberts has consulted for various groups, and was Performance Nutrition Advisor to the England Football Squad and Manchester City Football Club.

Having undertaken several Ironman Triathlons, Dr Roberts himself takes part in extreme challenges, and recently completed the ‘Toughest Footrace on Earth’ – the Marathon des Sables, a gruelling 150-mile race through the searing heat of the Sahara Desert.

About the University of Hertfordshire

The University of Hertfordshire is one of the fastest growing universities in the UK, and currently the leading business-facing university around. With a key focus on developing creative learning, teaching and research, it is no wonder that many companies and enterprises engage with the University of Hertfordshire to add value and growth to their various business projects.  The interaction of High 5 Ltd with the Performance Testing Consultancy within the Division of Sport, Health and Exercise is just one example where applied research has been employed to develop new sports nutrition products that are changing the way athletes train and perform.

For more information visit www.herts.ac.uk.

 

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Burning 41% more Fat

Independent Research: Simply drinking low calorie sports drink instead of a normal carbohydrate sports drink, 22 participants burned on average 41% more fat during exercise.

The study was designed to show the effect of an electrolyte only sports drink compared with a commercially available carbohydrate supplement on the rate of fat oxidation during moderate intensity exercise.

The double-blind, crossover study involved 22 recreational active participants exercising on a stationary bike at a moderate-intensity for 60min while consuming 1 liter of either a carbohydrate rich or electrolyte based sport drinks. The electrolyte based sports drink was High5 ZERO. Drink (in a dose of 250 ml) was given at the start (0 min) and at 15, 30 and 45min of exercise. Rate of fat and carbohydrate oxidation were estimated from expired air samples (Douglas bag technique) applying the principles of indirect calorimetry. The study was conducted after an overnight fast, with exercise conducted early morning.

The average increase in the total amount of fat oxidised (burned) during the exercise bout was 41.4 ± 10.4% (mean ± standard error) when compared to a leading commercially available 6.6% carbohydrate sports drink. This finding is not unexpected and in line with previous research showing an increase in the rate of fat oxidation when water is consumed instead of a carbohydrate based supplement. However, supplementing with electrolytes, rather than water, during exercise is important to promote rehydration and replace the electrolytes lost through sweat. Thus, results of this study further provide sound rational for suggesting that switching from supplementing with carbohydrate, to supplementing with an electrolyte replacement beverage will increase the rate of fat oxidation during exercise. These findings are important for those wanting to promote fat loss during exercise and those wishing to delay depletion of endogenous carbohydrate. ZERO is a drink intended for training and not endurance racing where a high carbohydrate intake is required. Read our Advanced Nutrition Guides for more information on race day strategies.

ZERO is a low calorie electrolyte sports drink, which can be used as part of a weight management program involving regular exercise and a balanced diet with restricted calorie intake. It is not intended as a weight loss product.

This peer-reviewed study was conducted by Dr Carrie Ferguson (Division of Integrative and Systems Biology, Faculty of Biomedical and life Sciences, Glasgow University).

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Race Faster With No Additional Training

Racing Faster With No Additional Training

By following the High5 Advanced Nutrition Guides on the day of your next race, you could produce 15% more power and race faster, with no additional training.

There have been three recent studies looking at the performance benefits of High5 2:1 fructose drinks, while following the High5 Advanced Nutrition Guides. The tests all followed a similar theme: cyclists were asked to ride for 2½ hours at moderate intensity followed by a flat out Time Trial.

On one occasion: the test subjects used their own brand of nutrition, as they would normally for an event of this distance.

On another occasion: they followed the scientific nutrition strategy as detailed in the High5 Advanced Nutrition Guides.

The test was designed to simulate a real life road race, where the pace would increase towards the end. It also demonstrated how much additional performance the test subjects had available for a “kick” in the latter stages of an event, which would be important to a number of other sports. The 3 studies were conducted in 3 different countries, with different researchers and test subjects. Remember that this was not a test against water, it was a test against the test subjects current nutrition brand, used in the way they would normally use it for an event of this distance.

Study 1 (2009): Cycling Weekly / Glasgow University – the 40 mile Time Trial was completed on average 5 minutes 45 seconds faster using High5. more…

Study 2 (2009): Martin-Luther-University Germany – during the 40 mile Time riders produced on average 15% more power using High5 (up from 184 to 212 watts) and was completed on average 8 minutes 12 seconds faster. more…

Study 3 (2010): Prof. Ernst Albin Hansen Aalborg University, Denmark (2010) – the 48km Time Trial was completed 8 minutes faster using High5. more…

 

Race Faster With No Additional Training
It’s important to note that this test was conducted over an intermediate endurance distance typically lasting around 4 to 5 hours. In longer events, such as an 11 hour full distance Triathlon or a longer Sportive, the greater the performance benefit will be.

The High5 Advanced Nutrition Guides are free to download. They are based on the latest scientific research and guide you on the correct use of High5 products. They are also easy to follow and have been fine tuned using feedback received from thousands of athletes taking part in many of the World’s toughest endurance challenges.

The guides are available for a range of different sports, and cover all major race distances and weather conditions – from the cold of January in the UK to the heat of an Australia summer. They also provide scientific advice on what is a correct performance enhancing dose of caffeine according to body weight and race distance.

High5 Race Pack

*Average performance benefit shown in study 1, 2 and 3. Actual performance benefit may vary by individual.

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Danny Hart Downhill World Champion

Danny Hart continues with High5

High5, the leading UK sports nutrition brand, is delighted to continue its partnership with Downhill World Champion Danny Hart for 2012. High5 will supply the Team GIANT Factory Off-Road team with energy, hydration and recovery products for training and racing. Fans will be able to win a trip to the 2012 Downhill World Championships to meet Danny and the team, a competition run by High5 and Chain Reaction Cycles throughout May.

Danny Hart Downhill World Champion

Danny made his name with a gutsy ride at the 2011 Downhill World Championships that landed him the rainbow stripes. On the back of a great season that saw him twice lose out to a near-perfect Aaron Gwin, Hart lifted his game to win by over 11 seconds with the kind of run legends are made of.

“I used High5 some years ago and they were the obvious choice when we looked for a nutrition partner last year. The products taste great and are scientifically formulated to get the most out of my training and racing. I use EnergySource X’treme as my pre-race energizer, so that I’m focused for my next run. I am looking forward to another great season with High5” said Danny.

The new deal will see the Giant Factory Off-Road team benefit from the latest generation of sports drinks. The team will consist of Carl Decker, Josh Carlson and Kelly Emmett. From cross-country Olympians to the fastest young downhillers in the world, this team was built to cover the entire spectrum of off-road competition.

High5 Director Mick Atkinson is delighted to have signed the deal; “Danny is a fantastic athlete and his results have been outstanding so it’s great to keep him on-board. Our focus is to improve the performance of both elite and club class athletes, but working with the best athletes provides us with important feedback to improve our products for everyone. We believe that our X’treme product range is ideal for adrenaline sports like Downhill Racing.”

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