BORA – hansgrohe partners up with HIGH5 Sports Nutrition.
The German cycling team BORA – hansgrohe has chosen HIGH5 as the team’s Official Nutrition Supplier. The riders will use the full range of HIGH5’s innovative products, which have been scientifically tested and proven to improve performance. For the 2017 season, the German-registered WorldTour squad has signed several exciting riders, including world champion Peter Sagan, Tour de France Mountains Classification winner Rafał Majka and German all-rounder Marcus Burghardt.
BORA – hansgrohe’s identifies itself with the claim “ride.natural” and believes a natural, performance-optimising diet and good health form the fundamental basis for maximum performance and sustainable sporting success.
Wendy Lee, HIGH5 General Manager, said, “We were thrilled to be asked to partner with BORA – hansgrohe. The team understands the importance of nutrition and their ride.natural philosophy echoes our own. We aim to only use natural ingredients in our product range. We are confident that HIGH5 will help to deliver some strong performances throughout the year.”
Ralph Denk, BORA – hansgrohe Team Manager, added, “One key point of our team philosophy, is to provide our riders the best available foods and nutrition. According to this path, it is very important for us to have high quality race food and supplements. With HIGH5 we found a partner who shares this approach and passion and I am very happy with this new partnership.“
A diet targeted at improving health is important for any kind of athlete from recreational to elite level. Getting your nutrition right will reap its benefits on both your health and your performance.
BORA – hansgrohe will start their maiden WorldTour season at the Santos Tour Down Under on the 17th January in Australia.
Photo: @BORA – hansgrohe/ Ralph Scherzer