Since 2015 BORA is the main sponsor of UCI WorldTour Team BORA – hansgrohe, with hansgrohe joining the title sponsor since 2017. The team‘s owner and principal is Ralph Denk, who also managed the Team NetApp (2010 – 2012), the Team NetApp – Endura (2013 – 2014), and the Team BORA – Argon18 (2015 – 2016) based in Raubling (Bayern/GER).
Both, BORA and hansgrohe follow a long term strategy together with the team. Part of this strategy is to establish BORA – hansgrohe as a brand with its own identity, this team identity is based on the philosophy “ride.natural.”.
In less than five years the team established itself in the UCI WorldTour, finishing in third place in the 2018 WordTour team ranking. It was the only UCI Professional Continental Team that participated in only three years in all three Grand Tours.
In 2019 the team consists of 27 riders from 10 different countries. Led by three-time World Champion Peter Sagan who is now the reigning Slovakian Champion, also the national Champion of Germany – Pascal Ackermann – ,the Austrian Champion – Lukas Pöstlberger – and the polish ITT Champion – Maciej Bodnar are part of the team BORA – hansgrohe.