Who We Are

We want to help you enjoy your sport more

"When you’re battling to the finish line, great taste matters."

About us

We at HIGH5 are committed to creating nutritious products with amazing natural flavours and we’re passionate about helping you achieve your goals – however big or small.

We want to give you a HIGH5 hit for every run and every race, for when you aim to win and when you don’t, for your first mile and every extra mile. We’ve got you.

With over 25 year’s experience providing sports nutrition products under our belt, we ensure HIGH5 products are packed with everything you need to be at your ultimate best, any day.

When it comes to flavour and performance, we always go the extra mile.

Scientifically engineered performance
All our product formulations are designed to help you reach peak performance. Once we’re confident of this, our in-house flavour experts take over. They balance the sweet with the sour, testing and tweaking all the time. Never satisfied unless the result tastes great. 

Advanced flavour selection
You won’t see unnecessary fillers or artificial flavours at HIGH5. Rhubarb and custard for sports nutrition? It just doesn’t sit right with us. We only use natural flavours that we know will give you the boost you need, like tangy Citrus or sweet Berry. 

Rigorously tested 
We’re dedicated to designing products which pack enough punch to get you over the finish line. As well as testing rigorously with our own experts, we work closely with professional athletes and teams, who put HIGH5 to the test on-road, during high intensity training sessions and races. 


Started by two British Triathletes in 1994, we’ve always been about making effective products for our fellow endurance athletes. Competing themselves in some of the world’s toughest competitions, they knew that first and foremost the product had to work but also that products used during sport need to have a light flavour, be stable in the stomach and practical to use. This no-nonsense approach means our products are always 100% fit for purpose.

Nothing but the best
Whilst the products we have in our range have changed over time, this practical approach still rings true today. We closely evaluate every product formulation, never settling for a result which only just meets the mark. We’ve been there, we know the hell of the halfway mile. And that’s why we aren’t willing to settle on anything but the best. If that means adapting or updating how we do something, we’ll do it.

Here are some of biggest achievements that have helped us provide you with the latest innovations in sports nutrition:

  • First in the World to launch 2:1 fructose energy drinks
  • First in the World to research 2:1 performance gains and produce step-by-step nutrition guides
  • First in Europe to launch a 4:1 carbohydrate and protein drinks for use during and after sport
  • First in the World to undertake advanced carbohydrate absorption testing with elite athletes, setting new records in the process
  • First in Europe to use real fruit juice for a lighter more refreshing gel taste, and still remain one of the few companies to do so. Sports nutrition is about more than just go faster technology, it needs to taste great as well!


HIGH5 is the on-course nutrition at more than 500 races and events around the world. Since HIGH5 was first established we have recognised the importance of supporting sport at both grass roots and elite level. Whether you are just looking to cross the finish line or pushing for a personal best, our products will give you what your body needs to be the best you can be, any day.

Your most loyal training partner. With HIGH5 by your side there isn’t a challenge you can't complete!

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