Who We Are

HIGH5 is a UK company.  Our commitment is to you. For over 20 years our aim has been to create a complete product range using only the very best ingredients, without compromise.

Who We Are

WADA LogoHIGH5 products are formulated without ingredients from the list of WADA named banned substances. Combining our practical no-nonsense approach, rigorous testing by scientists in the lab and feedback from world-class athletes competing in the world’s toughest events, guarantees that you can rely on HIGH5 products to help you optimise your performance and enjoy your sport more.

We know from personal experience how important it is to get your nutrition absolutely right and what it takes to make a great sports product that you can trust.

Our beliefs

HIGH5 is built on you, the customer. It drives us to excel at everything we do. Our friendly environment encourages excellent customer service.

We believe sport should be fun. HIGH5’s innovative products help you push your boundaries and enjoy your sporting challenges.

HIGH5 products must fulfill strict criteria before going into production:

  • Based on science
  • Research proven
  • Made from high quality ingredients
  • Contain only natural flavours
  • Great tasting

We believe in clean and fair sport. You can be confident that you are consuming safe and good quality products that have been formulated without ingredients from the list of WADA named banned substances.

4:1 CitrusHistory

At HIGH5 we continually push the boundaries, finding new ways to help you race faster and go further. We have a number of firsts:

  • First in the World to launch 2:1 fructose energy drinks
  • First in the World to research 2:1 performance gains and produce step-by-step nutrition guides
  • First in Europe to launch a 4:1 carbohydrate and protein drink for use during and after sport
  • First in the World to undertake advanced carbohydrate absorption testing with elite athletes, setting new records in the process
  • First in Europe to use real fruit juice for a lighter more refreshing gel taste, and still remain one of the few companies to do so. Sports nutrition is about more than just go faster technology, it needs to taste great as well

Quality Products

We have implemented and maintain our own quality assurance and stringently audited compliance programme that ensures the consistency of high quality products to avoid the risk of inadvertent doping.

Our promise to you: we manufacture HIGH5 products to the highest standards in a clean and controlled environment to stop inadvertent doping. Find out more about our Drugs Free Policy.

PrintHIGH5 is audited multiple times a year by BRC (British Retail Consortium), a leading safety and quality certification programme, used by over 23,000 certificated suppliers in 123 countries. The Standards guarantee the standardisation of quality, safety and operational criteria and ensure that we fulfil our legal obligations and provide protection for the end consumer. The certification provides independent verification of internationally defined standards. This means you can have confidence in our food safety program and supply chain management.


HIGH5 is the on-course nutrition at more than 750 races and events around the world. Since HIGH5 was first established we have recognized the importance of supporting sport at both grass roots and elite level. Events are an integral part of your sports life and we know how vital on course support can be, particularly if:

  • You are last in and it’s getting dark, and need the best nutrition more than most
  • It’s your first Sportive and it’s twice as far as you have ridden before, and need the best nutrition more than most
  • You are fighting for a PB or a win, and need the best nutrition more than most

We take great pride that for over 20 years we have produced some of the very best sports nutrition products available and helped athletes, including ourselves, complete new sporting challenges.


Our staff are an integral part of HIGH5. By completing everything to the best of our abilities we assert quality to HIGH5. Our commitment to our customers comes from a passion to succeed and provide products that do what they are supposed to. Our friendly environment creates a communal spirit and promotes teamwork that make HIGH5 the approachable and open brand it is today.

If you want to know more about HIGH5, our products and what we do, you can get in touch with us here.